Small business needs competitive insight. This is an inevitable fact. But the question seems to be endless for many online merchants. Which competitive insights are most important for small businesses? If you are going to conduct a survey among web users, you will be surprised with diverse answers. In this way, you would rather find a way to look for competitive edges which are really suitable to your business.   Here, you might want to take a look at the following competitive insights that you can work on. Of course, don’t expect DIY task to be a piece of cake.